Strategy

Duncan lectures, consults and researches on strategic management in a wide variety of for-profit and non-profit organisational and international contexts. He is primarily focused upon strategic analysis and growth options, including mergers, acquisitions and alliances and the work of strategy executives. He is also interested in new ways of thinking about strategy, strategy tools and strategy activities. In particular he has won prizes for his work at all the leading Strategy conferences (AoM, SMS, EURAM) for his work on Mergers and Acquisition and on the key roles of Senior Strategy Executives. At the heart of this work is research embedded in the practices of strategy executives and their connection(s) with organizational strategic outcomes. Recent work is on the communication of strategy across strategic spaces.

Duncan has published 15 books on strategy. These include Exploring Strategy, 13th ed. (2023) which, with over 1 million sales, is the world’s most influential strategy textbook (FT 30th May, 2021); Practicing Strategy, nominated for the CMI management book of the year (2014) and the first textbook on the practice of strategy and; Strategy Pathfinder (2017), 3rd ed. which won a prize at the European Academy of Management for innovation. The book, The Strategy Builder (2015), published with Wiley, is designed to show how businesses actually use and apply multiple strategy frameworks to construct their strategy. The book also has its own strategy app.